As a business, whether you’re a local coffee shop, a restaurant or a company in niche industry, it’s important to get repeat customers. You can try to keep getting new customers, but the bulk of your profits is going to come from people who return to you time after time.
Custom coffee mugs with your company’s logo can be one way to lure customers back again. Whether you sell the mugs or give them out as a freebies, giving people a mug with your company’s logo on it will help them remember your business.
Keep Customers Coming Back for More
The success of any small business depends on customers coming back. How do you get people to come back? By providing great service and by giving them something to remember you by.
You can think of handmade coffee mugs as your company’s business card. Whenever a customer pours themselves a cup of coffee or tea into a mug with your business’ logo on it, they’ll instantly think of your company.
If they had a positive experience with your business, aside from getting a mug from you, they might think “oh, it’s time I returned there for a cup of coffee” or “it’s time I ordered from that company again.”
Mass Produced Mugs Are a Dime a Dozen
Using coffee mugs with your logo to boost loyalty from customers seems like a great idea, but wouldn’t it be much cheaper for your company to order a few hundred screen printed, mass produced mugs from a company overseas?
Well, sure, it would cost less money to go that route. But you’ll be giving up some benefits in the meantime. One of those benefits is the ability to support a company and artists who are based in the US.
Another benefit is being able to offer your customers a high quality product that can be a conversation starter. When people choose a basic, mass-made mug to drink their hot beverage out of, they aren’t putting much thought into beyond that.
But if someone pulls a handmade mug out of their cabinet, he or she is going to stop and take a moment to look at a it closely and to remember where the mug came from. If a friend is visiting him or her, or if the mug is being used at someone’s office, he or she can explain the origins of the mug to another person, potentially earning your business a new customer.
One last benefit of using custom, handmade mugs over cheaper, mass produced mugs: the high-quality mugs help customers associate your brand and company with high quality products. Whenever they use one of your company’s logo mugs, they’ll associate your business with offering something useful, durable and well-made.
Budget-Friendly Marketing
Here’s a clever thing about selling handmade coffee mugs with your company’s logo on them: customers are essentially paying you to advertise your company.
Sure, you have to pay for the initial cost of the mugs. But, you are able to earn back that cost, plus any profit, when you sell them.
Even if you decide to use those mugs in-house, to serve coffee and other drinks in, the initial costs can be made up when you don’t have to purchase new mugs for many years or when people are able to fondly remember your restaurant or cafe as “that place with the cute mugs.”
Customers buy logo products to serve as souvenirs or to help them feel closer to their favorite businesses. When you sell hand-made logo mugs, you’re giving your customers something to remember you by while helping to boost your company’s brand.