Have you ever considered starting a mug club or loyalty program for your brew pub? Customers love the chance to get exclusive deals and be rewarded for being frequent, loyal patrons. Here are some super simple ways to start your mug club right away!
Make It Easy
Crooked Eye Brewery’s Mug Club Mug – Potbelly Beer Stein
Customers don’t want to have to provide a lot of personal details or jump through hoops to join your loyalty club. Keep it easy by asking for their first and last name and email address. It is best if you use an affordable, easy-to-use email subscription service like MailChimp or Constant Contact to automate enrollment and also use for opting into to your newsletter.
Design the Rewards
Reward your mug club members all year long no matter how often them come in. By providing a continuing discount on their beer purchases by just a simple identification of their name, phone, email, or custom mug, your customer will appreciate a simple reward that keeps them coming back to you for the best beers in town!
Sweeten the Deal
Use that email that you got when your member enrolled to promote other products in your brewpub like retail products (custom mugs, shot glasses, t-shirts, hats) and menu or cocktail items. Provide monthly discounts on special seasonal drinks or a one-time discount they can use to get a free beer on their birthday.
Lunacy Brewing Company Mug Club Mug – Bavarian Beer Stein
Give Them a Really Cool Custom Mug Club Mug
Create a custom mug that is exclusive to your mug club. Most brewpubs create a display to showcase se the mug club mugs and use numbers to identify the member to their mug. Grey Fox Pottery mug club mugs provide a clay bottom that you can number easily with a permanent marker (plus they look really cool on display and act as a great marketing tool).
Promote Your Mug Club
Now that you’ve decided to launch a brewpub mug club, with great benefits including a custom stoneware mug, it’s time to spread the word to your customers. This can be done very inexpensively by using your internal staff, a mug display a the bar, social media outlets like Facebook and Instagram where you can showcase your custom mugs in photos and in email marketing if you already have a list of customer email addresses. For little to no cost you’ll be able to start building repeat customers that enjoy being rewarded for coming to your brewpub and will likely brag to their friends about you and there is nothing that beats customer referrals.
Check out some of the brewpubs and tasting rooms we’ve worked with to create really cool custom beer mugs: Cape May Brewing, Kilt & Clover, The Lodge Sasquatch Kitchen, and TJ Rockwells.
Have a coffee shop? You should start a mug club too. Read our how-to here.