There’s a reason branded logo mugs are one of the most popular choices for company merchandise because everyone loves and uses them.
They’re practical and memorable, offering your target customers a daily reminder of your brand. Plus, they create a positive association with your company because people use mugs and steins for enjoyable moments like their morning coffee or a celebratory drink.
Unlike the other merchandise options that only appeal to specific audience segments, you can integrate logo mugs into all your marketing strategies.
If you’re looking for company swag that wows, you can’t beat our artisan-made stoneware logo mugs and steins. They stand out from the standard ceramic options, showcasing the distinctiveness and superior quality of your brand.
Here are some ideas on how to use our handmade logo mugs in your marketing.
1. Use In Promotional Campaigns
Add a little extra excitement to your next promotional campaign with our branded mugs or steins. They make perfect freebies with purchases, adding a personalized touch that customers love. Consider including them in new product promotions to grab attention and keep your brand at the top of your mind.
TIP: Breweries and brewpubs can use handmade mugs as a promotion for their mug club membership enrollment.
2. Incorporate Into Employee Onboarding
Make new hires feel welcome by including logo mugs or steins in their onboarding packages. It’s a small gesture that goes a long way in showing you care.
Plus, when they use the mug outside the office, it promotes your company and builds a positive reputation for treating your team right. It’s a win-win–fostering goodwill with your staff and attracting new customers. They’re also perfect as employee appreciation gifts.
3. Send As Client Gifts
Show your most dedicated customers some appreciation too with branded mugs and steins as thank-you gifts. They’re also great for onboarding VIP customers. Pair the mugs or steins with fine coffees or craft beers to create a memorable and delightful customer welcome package.
4. Feature At Corporate Events
Boost team spirit by gifting logo mugs to your staff at corporate events. They’re also fantastic for giving out at networking events to guarantee your brand stays on the minds of your potential clients.
Consider handing them out at workshops or seminars to enhance the attendee experience and leave a positive mark.
5. Hand Out At Trade Shows
Attract potential customers to your booth at trade shows with our eye-catching logo mugs and steins. They’re ideal for generating more qualified leads.
You can also pop them into conference swag bags or use them as door prizes at sponsored events. You’ll ensure your brand stands out and stays top of mind long after the show is over.
6. Offer As Incentives For Customer Referrals
Reward customers for referring new clients with a gift they’re sure to love. Make it extra special by filling it with candies and nuts, t-shirt, or gift cards. Logo mugs and steins are a great way to say thank you and encourage more referrals.
7. Create A Loyalty Program Reward
Show appreciation to your most loyal customers with a loyalty program that offers a memorable gift. For example, you could offer a different mug each period, allowing them to build a unique collection over time. It’s a fun way to keep them engaged and coming back for more
8. Use In Online Contests
Expand your social media presence by creating an online contest with logo mugs as prizes. Encourage followers to participate by liking, sharing, or posting their own photos. You can also run contests with your email marketing list or through direct marketing if that makes more sense for your brand.
9. Donate To Charity Events
Donate branded mugs to charity events to support your favorite cause and build goodwill in your community. People love to support brands that do good, especially locally. For example, you could hand them out at charity runs or walks to volunteers to associate your brand with positive local initiatives.
They’re also an excellent reward for donors.
10. Feature In Influencer Marketing Kits
Include branded mugs in influencer marketing and media press kits. Influencers and other media personalities will show them off, helping to build trust and recognition in your brand with their audience.
It’s a great way to spread the word about your brand and helps build strong relationships with your marketing partners.
11. Reward Testimonials And Reviews
Build trust by encouraging testimonials and online reviews from your best customers.
Reach out and offer a logo mug as a thank-you for sharing their positive experiences. Your small gesture shows appreciation and motivates more clients to leave reviews, boosting your credibility to attract new customers.
12. Seasonal Branded Kits
Celebrate the seasons with special branded mug kits. Create limited-edition packages for holidays like Fourth of July, Veteran’s Day, or Halloween, including festive snacks or treats. Seasonal-themed kits not only delight your clients but also keep your brand at the forefront of your mind throughout the year.
As you can see, logo mugs and steins work with all your major marketing strategies. No matter what marketing strategies you choose, make sure to select a logo mug supplier that offers handmade quality, like Grey Fox Pottery.
Logo Mug Designs That Make A Statement
At Grey Fox Pottery, we offer a range of logo coffee mug and stein styles, glaze colors, and customization options for your company merchandise. Here are some of the unique and eye-catching custom logo designs we’ve made for our clients that will make a statement for your brand:
- Graycliff, 10 oz. and 16 oz. Bistro and American Mugs, Variety of Glazes
- Grace Blankets, 10 oz. Villager, in Periwinkle and Satin Black with White Rim
- Paradise Creek Brewery, 24 oz. Bavarian Stein, Brown With White Rim
- Jug End Loop Ultra, 24 oz. Bavarian, Salmon with White Rim
- New Mexico Pinon Coffee, 12 oz. Barrel, Bright Red with Rust
With our large variety of colors, shapes, and sizes, we’ll help you design a mug that perfectly reflects your brand identity. Recipients of your logo mugs will delight in such a thoughtful and valuable gift. If you’re looking to add branded logo mugs and steins to your marketer tool kit, contact Grey Fox Pottery. Our pottery artisans will work one-on-one with you to create a stunning mug for your company.