Promoting your brand can be difficult, particularly if your business doesn’t have enough money to invest in large marketing campaigns yet. Fortunately, offering high-quality branded merchandise to your customers is an incredibly effective and inexpensive way to spread the word about your organization and foster brand loyalty at the same time. But which products and items will your current and future fans enjoy the most? And which ones are cheap enough to buy in bulk? Here at Grey Fox Pottery, we’re committed to making the process of picking up branded merchandise affordable and fun. Today, we’ll be discussing what you should and shouldn’t put your logo on.

To begin, let’s review why increasing brand awareness is such an important part of growing your business.

The Importance of Brand Awareness

Put simply, you can’t expand and acquire more business if no one knows about your brand. In order to make a favorable impression and convince potential customers to buy, they need to be aware of your company and what it stands for. Spreading brand awareness is also a key aspect of enhancing your overall brand equity and making an impact on social media outlets. Once again, branded merchandise is a great way to introduce people to your business without breaking the bank. However, you’ll need to choose the right types of items to effectively reach prospective customers and convey your brand’s values.

Find Merchandise That Your Fans Will Love

First and foremost, we need to figure out which branded items your patrons will value and find useful. Your brand zealots (superfans) might like you enough to buy your branded bumper sticker, but significantly more people will be interested in merchandise that brings utility to the table. That’s where things like T-shirts, hoodies, hats, water bottles, mugs and bags come in handy. Your fans need to buy clothing, drink containers and bags anyway, so, unlike purely decorative items, it will be much easier for them to justify spending their hard-earned cash on these items. And remember, it’s always a good idea to put your money behind gear that buyers will publically display. A cool branded mug can leave an impression on a large number of people over the course of a year.

Find Merchandise That Fits Your Brand

To really shine and succeed in the merchandising scene, you should aspire to theme your branded products around the services that you provide. For example, brewery owners might invest in branded beer steins to pass out during promotions or public events. Every single time the steins are used, the owners will associate the experience of enjoying their tasty alcoholic beverages with the brewery and its drinks, compelling them to stop in again for another round. If the owner of this brand had invested in water bottles or office pens instead, they’d be missing out on this invaluable merchandise synergy.

Unfortunately, we can’t tell you which specialized items will fit your brand perfectly in this article. That’s because the answer will depend heavily on what type of business you run and the services you offer. One potential strategy is to look at the gear that other brands in your industry give out for inspiration. Alternatively, you can play it safe for now and go with some of the utility items we listed above. Once you’ve pulled in more money and thought more on the subject, you can look into other types of merchandise.

Find High-Quality Merchandise That’s Affordable

If you want fans and new customers to associate your brand with quality and reliability, you can’t settle for chintzy merchandise. It might be tempting to save cash by choosing a cheap and basic assortment of cups, clothing or coasters, but you’ll quickly lose the trust and business of customers if you reward their loyalty and patronage with generic or shoddy items. Regrettably, many high-quality merchandise providers charge very high prices for each delivery and subject you to high minimum order limits, preventing you from experimenting with different styles. That’s where Grey Fox Pottery shines.

Our business provides unique and beautiful branded stoneware coffee mugs for unbeatable prices. We offer an extensive range of styles and glaze colors, allowing you to create customized mugs that perfectly convey the look and personality of your business. Furthermore, our expert team of artists has mastered the branding process, allowing us to inscribe your gorgeous new mugs with any form of artwork or imagery in immaculate detail. Unlike standard glasses, our stoneware mugs are made of sturdy and durable clay, making them incredibly resistant to chipping and wearing. Best of all, our 48 minimum order limit is designed to give you maximum flexibility and the most bang for your buck.

Order Branded Coffee Mugs From Grey Fox Pottery Today

Ordering from Grey Fox Pottery is quick and easy. Just head to our contact page to get started. You’ll fill out a short form with your contact information, which mug styles you want to order and which art file you want your new merchandise to display. We’ll take care of the rest. You can also use this form to ask us questions, so be sure to reach out if you need more information before purchasing. We’re looking forward to working with you soon.