Capturing Stunning Product Photos for Sales Success

When shopping online, customers can’t touch or try your products out in person. So, your product photography is their main way of evaluating the items. Learning product photography enables you to showcase your products effectively. Proper lighting, angles, and...

Retail Pricing Strategies for Small Business

One of the biggest factors that impact a customer’s buying decisions is the price. In recent years, pricing merchandise has become a challenge for small businesses. With online shopping, there is a lot of competition in the market. Your pricing model can help you...

How to Zig When They Zag – Merchandising With Flair

Standing out as a small business isn’t easy. Whether you’re promoting your brand in house or online, choosing unique merchandise that showcases your branding elements is an essential way to stand out from your competitors.  Here are tips, some conventional...