Merchandise Planning: The Small Business’ Guide For How To Do It Right
Whether you own a brick-and-mortar retail store or have an exclusively online-only shop, your merchandise plan is critical to your success. Your merchandise plan ensures that you carry not just the right products, but the right assortment and quantity of products. A...
Retail Pricing Strategies for Small Business
One of the biggest factors that impact a customer’s buying decisions is the price. In recent years, pricing merchandise has become a challenge for small businesses. With online shopping, there is a lot of competition in the market. Your pricing model can help you...
Coffee Shop Culture: Tips for Building a Loyal Customer Base
Successful coffee shops have one big thing in common that keeps customers returning again and again - and it’s not just the coffee that brings them back. It’s the coffee shop culture that they have created. The secrets that they...
How to Zig When They Zag – Merchandising With Flair
Standing out as a small business isn’t easy. Whether you're promoting your brand in house or online, choosing unique merchandise that showcases your branding elements is an essential way to stand out from your competitors. Here are tips, some conventional and...
5 Coffee Companies With Giving Hearts and Successful Brands
Some coffee companies make great coffee. But, some make great coffee and give back in meaningful ways. We’ve put together a list of notable coffee companies with giving hearts and successful branding that show us there are many ways to do good out there. Fire...
A Comprehensive Guide to Beer Steins
Perhaps it’s their heft and contour bringing a unique drinking experience to the user. Or, maybe it’s the commemorative symbols they often bear after customization. Whatever the reason, people are drawn to beer steins. Head to a local brewery or brewpub and you’re...
8 Ways to Make Your Beer Merch Stand Out
People love talking about beer. Beer lovers enjoy getting to know their local breweries and there is no better way to advertise than with custom beer merch. People love wearing t-shirts repping their favorite breweries and stashing away beer mugs at home for cozy...
How to Provide a Memorable Bed and Breakfast Guest Experience
The competition has never been greater for bed and breakfast hosts. Services like Airbnb and VRBO provide travelers and vacationers with more choices than they could ask for, in part due to the fact that these apps connect users to corporate stays as well as private...
Color Your Event With These 11 Unique, Customized Gifts
Fundraisers, grand openings, non-profit charity events – whatever the situation, you’ve got a reason to provide event-goers with merchandise and memorabilia. If you’re involved with a non-profit, this is an opportunity to spread awareness about your organization and...
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